Approximately 15% of the world’s population cannot effectively learn or work because of poor eyesight - Warby Parker intends to do something about it.
Sir Richard Branson sits down with Phillip Haid to discuss business, failure, persistence and social good. According to Branson, "...business is simply a group of people working together, so the quality of the experience and the pride in working for something beyond just profit is paramount."
A new approach in marketing is called “profitable good” and it involves shifting from the current mindset of “doing charity” (because that’s what good corporate citizens do) to thinking about social impact that has a direct positive impact on the bottom line.
According to Unilever CEO, "if you want to exist as a company in the future, you have to make a positive contribution. Business needs to step up to the plate.”