Warby Parker shows that donating eyeglasses is a successful business model
Approximately 15% of the world’s population cannot effectively learn or work because of poor eyesight - Warby Parker intends to do something about it.
Why You Need a Sustainability Narrative
It is not enough for your company to commit to sustainability. You must find a way to effectively tell your Sustainability Story with meaning and purpose.
Solving social problems and making lots of money…Richard Branson leads the way.
Sir Richard Branson sits down with Phillip Haid to discuss business, failure, persistence and social good. According to Branson, "...business is simply a group of people working together, so the quality of the experience and the pride in working for something beyond just profit is paramount."
Want to beat your competitors? Embrace profitable good
A new approach in marketing is called “profitable good” and it involves shifting from the current mindset of “doing charity” (because that’s what good corporate citizens do) to thinking about social impact that has a direct positive impact on the bottom line.
Unilever’s corporate challenge: make a positive contribution or perish
According to Unilever CEO, "if you want to exist as a company in the future, you have to make a positive contribution. Business needs to step up to the plate.”