Most executives don’t really believe that CSR drives direct bottom line business benefits.
Enjoy the slideshow from a recent presentation where I shed light on how operating in a shared value economy is no longer a nice to do for your business but a need to do.
Rather than scowl at Schultz for his attempt to further the dialogue around race, we should admire and congratulate him for his tenacity. Starbucks and its partner USA Today have launched an important and courageous initiative that deserves praise, not scorn.
Today, entrepreneurs are increasingly recognizing the allure of merging profit and purpose but rarely do I come across a company whose product is entirely in the service of its social mission.