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Tagged patagonia

Patagonia’s Social Initiatives Manager: Despite our ‘more is better’ culture, we must consume less

Marjolein Baghuis
June 7, 2017
Culture and Leadership, behaviour change
I want to use our company’s voice and mission as a tool to accelerate positive change.

3 Strategies for How Companies are Engaging Customers Around Brand Stories

Simon Mainwaring
July 28, 2015
Marketing and Communications
One of the most important strategies is for brand’s to make customers the hero of the story, rather than the brand itself.

Brand’s CSR Opportunity: Adopting a Retail Perspective

Anneliza Humlen
November 13, 2014
Uncategorized
Successful communication at retail is about inspiring response. Whether via the sale of a product/service, or the engagement & shared advocacy for a corporation’s CSR efforts. Retail delivers a level of storytelling that is immersive, multi-sensorial, and experiential.

At Patagonia a view towards social outcomes, rather than charitable giving, drives bottom line results

Phillip Haid
June 30, 2014
Business and Sustainability, Culture and Leadership, Social Impact
Actions most companies would never dream of taking because they are so counter to common business practice, have been wildly successful for Patagonia because at their core they embody the idea of “profitable good,” namely, embracing profit and purpose to drive a better bottom line.

Is CSR Branding Becoming “Unsustainable”?

Anneliza Humlen
August 30, 2013
Marketing and Communications
When a corporation fails on its sustainability commitment - the future of a sustainable brand can ultimately become “unsustainable.”
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