Michael Townsend, shares his thoughts on the business case for sustainability and how we might overcome what he refers to as "corporate schizophrenia".
Capitalism is suffering a crisis of liquidity, reliability, and confidence – and is naturally undergoing a wise degree of introspection - "A Journey in Search of Capitalism 2.0".
Waiting any longer is not an option - boards must be bold in embracing the case for sustainability.
The further we progress on our journey towards sustainable business, the more fundamental are the constraints and challenges that we encounter. We may improve compliance, and optimize our eco-efficiency initiatives, but then find we need to address our business models, our organizational and ownership formats, if we are to deliver more impact, more benefits.
Ownership is everything. It is difficult to conceive of how any business could call itself sustainable, without due consideration of ownership; it lies at the very heart of equality and fairness in business, and in society.
Are we really prepared to follow through, to do what it takes, in order to bring about real transformation, and deliver the full implications of sustainability in business?
5 Part Series on Sustainable Business Strategies: Transforming Your Business – The 12 Pillars of Success. (Part 2)
Part 2 of a five-part series. Join me on a journey to explore the development of genuinely sustainable business strategies – from the compelling need, through an integrated board agenda, new business and owner...