To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff.
The underlying belief in value-driven organizations is that happy people are more productive and therefore make the company more successful.
Five takeaways are humbly offered without any belief that they are ‘right’ but hopefully they prompt some thinking.
An absence of management urgency, a lack of buy-in from management and costs were identified as the three principle barriers faced by forward-thinking marketers.
Canada and the EU must step up and assume global leadership on climate change in the face of “geopolitical uncertainties”.
A truly great report can only occur when a company has a clear vision and a supporting culture that drives sustainable thinking into every aspect of its company.