The FTC Green Guides finally get picky about greenwashing
The FTC is finally putting their foot down (both of them) about the term ‘green’, along with such related “generalized environmental claims” as ‘eco-friendly’ and ‘Earth smart’.
The Next Frontier in Green Marketing is Responsible Consumption
Sustainability leaders are now winning their stakeholders’ respect by communicating the need to consume responsibly.
Green marketing just good marketing: An interview with Jacquie Ottman
If you want to reach that broad swath of consumers, lead with the primary benefits and then say, “Oh yes, it’s green, too.”