Authentic engagement of employees in sustainability delivers real value, including an increase in innovative ideas, cost savings and attracting and retaining the best talent.
Establishing a new sustainability strategy at your company can come with plenty of baggage but what if you had the chance to do it all right…from the beginning.
Creating shared value entails embedding a social mission in the corporate culture and channeling resources to the development of innovations that can help solve social problems.
Motivating behaviour change is an issue that's been at the forefront of the sustainability agenda, but it's not always clear exactly how it should be defined. What behaviours are people trying to change? What strategies are being used? And how seriously is the issue being taken by business?
Recent BBMG report: How New Consumers Will Revolutionize Brands and Scale Sustainability.
Most practitioners approach sustainability from their own, green point of view rather than from that of the people whose behavior they are trying to change.
CEO’s talk about culture incessantly. Why? It’s in the CEO manual! (Just kidding, there isn’t one, wish there was, probably would have helped me a lot along the way). Seriously, why do leaders and especial...