Those who pin their hopes on technological developments for smart resource management fail to understand that this will not address the core issue, which is that capitalism is addicted to growth.
The further we progress on our journey towards sustainable business, the more fundamental are the constraints and challenges that we encounter. We may improve compliance, and optimize our eco-efficiency initiatives, but then find we need to address our business models, our organizational and ownership formats, if we are to deliver more impact, more benefits.
Are we really prepared to follow through, to do what it takes, in order to bring about real transformation, and deliver the full implications of sustainability in business?
"Sometimes the ideas that we are certain are true are dead wrong. An astronomer who still believes that the earth is the centre of the universe will do some terrible astronomy, likewise, a policy maker who believes that the rich are job creators and should not be taxed will do equally terrible policy."