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Tagged brand

Building Brand Trust Through Sustainability Reporting

Francisca Quinn
May 25, 2017
CSR Reporting, Marketing and Communications
Investors want to see action on your sustainability strategy - the days of talk are over.

A Brand with Purpose: Introducing Fairphone

Marjolein Baghuis
May 23, 2017
Ethics, Retail and Supply Chain, Social Impact
To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose.

Storytelling Plays a Vital Role in Communicating Sustainable Value To Investors

Carolyn McMaster
January 25, 2015
Marketing and Communications
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their financial performance and value in meaningful ways.

Keep the spotlight on the the true hero – 3 tips for telling your sustainability story.

Simon Mainwaring
June 26, 2014
Uncategorized
Almost all companies are guilty of three key mistakes when trying to tell their sustainability story.

How can HR have a greater impact in creating and driving a sustainable culture?

Susan Camberis
May 29, 2014
Uncategorized
HR professionals are ideally suited to help identify what Andrew Savitz and Karl Weber first referred to as the “sweet spot” – the place where business interests overlap with environmental and social interests
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Why Bother with CSR? It’s all about the Brand

Raz Godelnik
March 7, 2013
Uncategorized
In 2006, Andrew Winston and Daniel Esty wrote in Green to Gold that building corporate reputation and trusted brands is one of the ways smart companies can profit from sustainability. “The better a company does...
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Right Innovation, Wrong Time? A Lesson In Futureproofing.

Marc Stoiber
February 10, 2012
Uncategorized
I had an interesting conversation with Isabelle Faivre, Marketing Director of Cascades Tissue Group, last week. Cascades just made headlines with the launch of Moka beige bathroom tissue paper, a new twist fo...
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