Building Brand Trust Through Sustainability Reporting
Investors want to see action on your sustainability strategy - the days of talk are over.
A Brand with Purpose: Introducing Fairphone
To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose.
Storytelling Plays a Vital Role in Communicating Sustainable Value To Investors
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their financial performance and value in meaningful ways.
Keep the spotlight on the the true hero – 3 tips for telling your sustainability story.
Almost all companies are guilty of three key mistakes when trying to tell their sustainability story.
How can HR have a greater impact in creating and driving a sustainable culture?
HR professionals are ideally suited to help identify what Andrew Savitz and Karl Weber first referred to as the “sweet spot” – the place where business interests overlap with environmental and social interests
Why Bother with CSR? It’s all about the Brand
In 2006, Andrew Winston and Daniel Esty wrote in Green to Gold that building corporate reputation and trusted brands is one of the ways smart companies can profit from sustainability. “The better a company does...
Right Innovation, Wrong Time? A Lesson In Futureproofing.
I had an interesting conversation with Isabelle Faivre, Marketing Director of Cascades Tissue Group, last week. Cascades just made headlines with the launch of Moka beige bathroom tissue paper, a new twist fo...