Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their financial performance and value in meaningful ways.
HR professionals are ideally suited to help identify what Andrew Savitz and Karl Weber first referred to as the “sweet spot” – the place where business interests overlap with environmental and social interests
In 2006, Andrew Winston and Daniel Esty wrote in Green to Gold that building corporate reputation and trusted brands is one of the ways smart companies can profit from sustainability. “The better a company does...
I had an interesting conversation with Isabelle Faivre, Marketing Director of Cascades Tissue Group, last week. Cascades just made headlines with the launch of Moka beige bathroom tissue paper, a new twist fo...