I’ve decided to change tactics and lead with a “burning platform” of environmental and social risks rather than the "carrot" of business opportunities.
Connecting the two world is challenging because investors are often looking at different, more short term factors, compared to the sustainability community that is often looking at issues that are much longer term.
We are uneasy about the pace of progress towards flourishing human societies and thriving economies on our finite planet - so we created the Future Fit Benchmark.
The CSR movement has fallen far short of what is necessary to avoid dangerous tipping points in climate instability, biodiversity loss, and other threats to ecological and social systems. We need a rigorous, science-based, and measurable description of a truly sustainable business.
A living wage would not only have a positive effect on employee well-being, which improves productivity and reduces employee turnover; it also would increase the buying power of citizens, which is good for the economy and the company itself.
The crumbs of social support that corporations provide through their CSR initiatives don’t make up for the tax cake that they are withholding from governments. Basic social services are jeopardized because corporations are not paying their fair share of taxes.