More and more consumers are making it clear that they want to do business with companies that they can trust. Increasing consumer trust increases top line sales. But maintaining consumer trust requires honest business practices and open lines of communication.
Webinar: McDonald’s CSR Chief Bob Langert: Corporate Culture, Organizational Design & Sustainability
A Moment With McDonald’s: Examining the Connection Between Organizational Design, Corporate Culture & Sustainability Goals
The potential to make a positive impact is huge here given the size of McDonald’s, but how serious is the company about it and is it really ready to take bold steps to make its beef more sustainable.