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Tagged bcorp

The big hurdle that do-good companies face

The Conversation
August 2, 2017
Ethics, Social Impact, business strategy
It seems people don’t think companies can make a profit and support a social cause at the same time.

How Community Level Marketing Can Restore Trust in Your Brand

Polina Pinchevsky
March 12, 2017
Marketing and Communications, business strategy, community engagment
Big brands might be able to afford more advertising, but the most powerful advertising can’t be bought at all – it has to be grown.

It’s time for a unifying metric that measures well-being and inclusive prosperity

Brad Zarnett
February 17, 2014
Capitalism 2.0
Imagine a world where companies build their competitive advantage by creating more overall well-being and inclusive prosperity than their competitors.

The B Corp Advantage in 5 Easy Steps

Dirk Sampselle
November 26, 2013
Business and Sustainability, Culture and Leadership
There is yet to be a strategic framework for effectively managing a balanced profit-impact synergy. The benefit corporation legally requires organizations to pursue and manage towards their mission. For the first time, we have ventures that are legally accountable to pursuing the creation of public benefit.

Why are there so few sustainability lobbyists?

John Elkington
June 20, 2013
Uncategorized
The problem, is that status quo interests get locked in because “the past has powerful lobbyists, but the future has almost none.”
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Uncontrolled Greed is so 80’s – Welcome to the B Corp

Dirk Sampselle
March 5, 2013
Uncategorized
As you’re likely aware, the Benefit Corporation and B Corporation movement is growing rapidly. In discussing the technicalities of the legal entity and certification, sometimes the purpose and rationale for...
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