The big hurdle that do-good companies face
It seems people don’t think companies can make a profit and support a social cause at the same time.
How Community Level Marketing Can Restore Trust in Your Brand
Big brands might be able to afford more advertising, but the most powerful advertising can’t be bought at all – it has to be grown.
It’s time for a unifying metric that measures well-being and inclusive prosperity
Imagine a world where companies build their competitive advantage by creating more overall well-being and inclusive prosperity than their competitors.
The B Corp Advantage in 5 Easy Steps
There is yet to be a strategic framework for effectively managing a balanced profit-impact synergy. The benefit corporation legally requires organizations to pursue and manage towards their mission. For the first time, we have ventures that are legally accountable to pursuing the creation of public benefit.
Why are there so few sustainability lobbyists?
The problem, is that status quo interests get locked in because “the past has powerful lobbyists, but the future has almost none.”
Uncontrolled Greed is so 80’s – Welcome to the B Corp
As you’re likely aware, the Benefit Corporation and B Corporation movement is growing rapidly. In discussing the technicalities of the legal entity and certification, sometimes the purpose and rationale for...