It’s as if they’re saying, I fully support that we should give up environmentally destructive behaviours…as long as it doesn’t inconvenience me.
Companies need to drop the charade and admit that their efforts to be sustainable have largely failed. It’s time to stop pretending to be part of the solution and come back to the table and be a real partner for positive change.
We are told by most politicians that our challenges are serious and that they are taking the necessary steps to protect us, but deep down we know better.
If the idea of B Corps was actually swaying large companies, investors and billionaires around the world to behave differently, then perhaps we wouldn’t need regulations. But in large part, this is not the case and to claim otherwise is wishful thinking.
When confronted with the idea that regulations could move us much more quickly to address our urgent global environmental challenges, the response is often that we, the consumer, need to change our wasteful and polluting behaviour.
Our business models are flawed – they are part of the problem.