As global business leaders, we have a powerful opportunity, and responsibility, to accelerate the pace of social, environmental and economic value creation.
Startup incubators are showing how seed capital, shared office space, purpose-driven mentors and venture philanthropist connections can save the world.
Business must take a close look at the shared challenges related to water, such as: quality or quantity issues; failure to protect the water source, or political uncertainty.
Consumers need to be reassured that their purchases are part of a larger solution. They don’t want to feel like they’re fighting a losing battle or that they are the only ones making sacrifices.
Creating shared value entails embedding a social mission in the corporate culture and channeling resources to the development of innovations that can help solve social problems.
I believe that even if it might take a while longer companies will eventually understand that shared value pays and embrace it one way or another. This is great because the challenge now as Porter explains is for shared value to evolve from an idea into a movement, and to do so you need many more companies on board.