An idea market is an online platform that applies the principles of gamification (i.e. the process of taking the concepts used to design games to be engaging and applying them in non-game environments) to idea generation and innovation management.
Effective leaders recognize that their organizations will thrive through creativity and innovation. But it’s one thing to decide to be innovative; it’s another entirely to make innovation an integral part of your corporate culture.
If corporate travel can use gamification to its benefit, perhaps the sustainability movement can do the same thing for eco-friendly behaviour.
Gamification can provide a fun framework for recognizing important environmental actions while simultaneously creating a nudge for additional positive behaviours.