Dr. Kiernan challenged the audience to imagine a world where investors universally recognize the merits of an approach that considers environmental and social governance (ESG) as one that is unambiguously the right thing for the environment, for people and for investments.
During the June 20th TSSS event, attendees were guided through an interactive workshop focused on how to build and sell a compelling business case for deploying more proactive sustainability strategies.
Faveri presented his understanding of what truly defines the Tim Hortons brand – it is about so much more than coffee.
Willard’s presentation began by explaining that ‘selling’ sustainability is similar to any sales effort – you have to understand the principles of Sales 101 and what motivates your target consumer.
The presentation began with Brady sharing his personal journey since his York University days. He explained that we’ve moved beyond the initial phase of proving the business case and have progressed to a phase where implementation presents our greatest challenge.
Three top industry influencers, Paul Uys, VP Sustainable Seafood, Loblaw, Hadley Archer, VP Strategic Partnerships, WWF and Tom Janes, Director, Sustainability, Janes Family Foods, explored the opportunities and challenges of working with new and existing stakeholders.
Sustainability is the greatest challenge of our time. We must figure out how to tie it with profit and sell it to business, not simply as a way of ‘doing less bad’ but as an imperative to assure our collective future.
Why is sustainability like high school sex? Everyone’s talking about it, but few are actually doing it, and those who are doing it usually are not doing it very well.