Brands need to shift their approach. They have to share how their efforts impact the real world, by showing the results of their endeavours.
One of the most important strategies is for brand’s to make customers the hero of the story, rather than the brand itself.
Here's my 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability.
A steady drumbeat of social media nuggets from your sustainability report can ensure that your company's efforts remain in stakeholder's minds throughout the year.
Marketers that truly want to sell sustainability need to think about how they can design a new culture and change the environment in which we live.
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their financial performance and value in meaningful ways.
“Sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or seemingly insurmountable environmental challenges.” So, what can be done to change how consumers respond to the ‘S’ word?