Having one fewer child...provided the same level of emissions reductions as 684 teenagers who choose to adopt comprehensive recycling for the rest of their lives.
When it comes to public opinion, there’s a common belief among companies and their communication teams that providing facts is the best way to sell your side of the story. But they're wrong.
It is not enough for your company to commit to sustainability. You must find a way to effectively tell your Sustainability Story with meaning and purpose.