Employee Engagement on Steroids: What is Brand Love and How does Coca-Cola Develop it?

cokeLast week I was lucky enough to attend the Shared Value Summit in NYC. The two day event was outstanding! Company after company shared how they were increasing brand loyalty, expanding markets and finding new efficiencies by engaging in “Shared Value”. Listen as Brian Smith of Coca-Cola’s Latin American Group explains how they tapped into an emerging youth challenge in Brazil and built “Brand Love” at the same time.  (Brian starts his talk at 4:40)

[Upcoming Event on Shared Value in Toronto (and via Livestream) – Please join us as the Executive Director of the Shared Value Initiative, Justin Bakule joins TSSS on May 28th. Ticket sales end soon.  Click here for more details]