Today Vancity is a thriving social purpose, mission driven business, with over $18 billion in assets fuelled by customers attracted to their community agenda.
If we could figure out how the new behaviour originated, we may be able to replicate it to encourage adoption of other norms like reducing greenhouse gas emissions.
In contrast to the traditional “take-make-dispose” linear economy, which depletes resources, a circular economy is an industrial system that is restorative or regenerative by intention and design.
Sustainability is NOT a solo endeavour – co-operation across a variety of corporate departments is essential. Meaningful benefits can emerge when the accounting, finance and sustainability departments work together.
I’ve decided to change tactics and lead with a “burning platform” of environmental and social risks rather than the "carrot" of business opportunities.