The further we progress on our journey towards sustainable business, the more fundamental are the constraints and challenges that we encounter. We may improve compliance, and optimize our eco-efficiency initiatives, but then find we need to address our business models, our organizational and ownership formats, if we are to deliver more impact, more benefits.
Collaborating more effectively is increasingly recognised as key to making progress, but few are expert at it and business has traditionally been more adept at building high walls, rather than tearing them down.
Ownership is everything. It is difficult to conceive of how any business could call itself sustainable, without due consideration of ownership; it lies at the very heart of equality and fairness in business, and in society.
"Sometimes the ideas that we are certain are true are dead wrong. An astronomer who still believes that the earth is the centre of the universe will do some terrible astronomy, likewise, a policy maker who believes that the rich are job creators and should not be taxed will do equally terrible policy."
The transition from Capitalism 1.0 to 2.0 is already underway. The laggards will soon disappear.
On February 7, 2013 a group of true sustainability diehards braved the onslaught of Snowmageddon Toronto 2013 to explore ideas of how to define a Gold Standard for business under a vision for Capitalism 2.0.
Some might say its about getting back to the roots of capitalism, with more emphasis on local economies, owner-managed businesses, and less about rigged markets and unhealthy corporate domination.
Sustainability is the greatest challenge of our time. We must figure out how to tie it with profit and sell it to business, not simply as a way of ‘doing less bad’ but as an imperative to assure our collective future.