Keep the spotlight on the the true hero – 3 tips for telling your sustainability story.
Almost all companies are guilty of three key mistakes when trying to tell their sustainability story.
Simon Mainwaring is a New York Times bestselling author of We First: How Brands and Consumers Use Social Media to Build a Better World and an award-winning branding consultant to companies like Nike, Toyota and Motorola, and social media contributor to Forbes, Mashable and Fast Company.