Reframing Corporate Responsibility: The New Rules for the Trump Era
Our job is to clarify to the business sector which social and ecological thresholds we expect them to protect.
Can CEOs Really Make Companies More Sustainable?
“On the one hand, boards say that sustainability is what we believe in, but they remunerate their people on a basis that actually forces them to go against this.
A New Territory for Airbnb: Corporate Responsibility
It might be the time for Airbnb to start thinking about its impact and responsibilities in a more holistic way, adopting a broader CSR framework and acting accordingly.
Should We Take Millennials’ ‘Rejection’ of Capitalism Seriously?
Why do so many millenials support (or even love!) Bernie Sanders, a new survey brought up some more surprising news: The majority of millennials reject capitalism.
New Report Offers Advice on Selling Sustainability But Something is Missing.
Marketers that truly want to sell sustainability need to think about how they can design a new culture and change the environment in which we live.
Does ‘Uberization’ equal greater Sustainability?
It's time for a broader discussion about the Uberization of the economy.
Not Loving it…McDonald’s Needs More Than a Minimal Pay Raise to Resonate With Millennials
McDonald’s is currently not in the top 10 of millennials’ (customers primarily ages 18-32) favorite restaurants.” If McDonald’s can’t solve this problem, its future is at risk.
Have companies forgotten how to create genuine wellbeing? Do old marketing tactics miss the mark?
“Sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or seemingly insurmountable environmental challenges.” So, what can be done to change how consumers respond to the ‘S’ word?