It might be the time for Airbnb to start thinking about its impact and responsibilities in a more holistic way, adopting a broader CSR framework and acting accordingly.
Why do so many millenials support (or even love!) Bernie Sanders, a new survey brought up some more surprising news: The majority of millennials reject capitalism.
Marketers that truly want to sell sustainability need to think about how they can design a new culture and change the environment in which we live.
McDonald’s is currently not in the top 10 of millennials’ (customers primarily ages 18-32) favorite restaurants.” If McDonald’s can’t solve this problem, its future is at risk.
“Sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or seemingly insurmountable environmental challenges.” So, what can be done to change how consumers respond to the ‘S’ word?