Why Embracing Profitable Good—Not CSR—Will Help You Stay Ahead
Most executives don’t really believe that CSR drives direct bottom line business benefits.
For Business, Social Good and Profitability Are One in the Same.
Enjoy the slideshow from a recent presentation where I shed light on how operating in a shared value economy is no longer a nice to do for your business but a need to do.
Starbucks’s Race Together: I think the naysayers reacted too fast and have it all wrong!
Rather than scowl at Schultz for his attempt to further the dialogue around race, we should admire and congratulate him for his tenacity. Starbucks and its partner USA Today have launched an important and courageous initiative that deserves praise, not scorn.
Sitka: A Social Mission that engages customers in conservation and….it’s PROFITABLE.
Today, entrepreneurs are increasingly recognizing the allure of merging profit and purpose but rarely do I come across a company whose product is entirely in the service of its social mission.
Warby Parker shows that donating eyeglasses is a successful business model
Approximately 15% of the world’s population cannot effectively learn or work because of poor eyesight - Warby Parker intends to do something about it.
Solving social problems and making lots of money…Richard Branson leads the way.
Sir Richard Branson sits down with Phillip Haid to discuss business, failure, persistence and social good. According to Branson, "...business is simply a group of people working together, so the quality of the experience and the pride in working for something beyond just profit is paramount."
A vision to make the world a better place – thanks TOMS!
It is a simple concept. Sell a pair of shoes today, give a pair of shoes tomorrow. “Shoes for a Better Tomorrow” quickly became “Tomorrow’s Shoes” which then settled into TOMS, with a simple and powerful promise — a better tomorrow.
Want to beat your competitors? Embrace profitable good
A new approach in marketing is called “profitable good” and it involves shifting from the current mindset of “doing charity” (because that’s what good corporate citizens do) to thinking about social impact that has a direct positive impact on the bottom line.