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Author Phillip Haid

Phillip Haid

As Co-Founder and CEO, Phillip plays a major role in building Public’s profile and network across North America. In addition to managing the operations and growth of the company, he is actively involved in business development and thoroughly enjoys “getting his hands dirty” developing campaigns and initiatives for several of PUBLIC’s key clients.

Prior to creating PUBLIC, Phillip spent seven years as Vice President & Managing Director of Manifest Communications, Canada’s leading social issue advertising agency. His role involved running the company’s operations and acting as a strategic lead on cause and corporate citizenship strategies and advertising campaigns.

Before Manifest, Phillip led the public sector practice at D-Code, a youth research and marketing firm; was a Project Manager at the Institute of Governance (a think tank based in Ottawa); and a Project Officer at the Canadian Council for International Cooperation. Phillip serves as Chair of the Board of Anaphylaxis Canada and has a Masters in International Relations from the Norman Paterson School of International Affairs.

www.publicinc.com/

Starbucks’s Race Together: I think the naysayers reacted too fast and have it all wrong!

Phillip Haid
March 30, 2015
Culture and Leadership, Social Impact
Rather than scowl at Schultz for his attempt to further the dialogue around race, we should admire and congratulate him for his tenacity. Starbucks and its partner USA Today have launched an important and courageous initiative that deserves praise, not scorn.

Sitka: A Social Mission that engages customers in conservation and….it’s PROFITABLE.

Phillip Haid
March 19, 2015
Culture and Leadership, Social Impact
Today, entrepreneurs are increasingly recognizing the allure of merging profit and purpose but rarely do I come across a company whose product is entirely in the service of its social mission.

Warby Parker shows that donating eyeglasses is a successful business model

Phillip Haid
December 22, 2014
Culture and Leadership, Social Impact
Approximately 15% of the world’s population cannot effectively learn or work because of poor eyesight - Warby Parker intends to do something about it.

Solving social problems and making lots of money…Richard Branson leads the way.

Phillip Haid
October 6, 2014
Business and Sustainability, Culture and Leadership, Social Impact
Sir Richard Branson sits down with Phillip Haid to discuss business, failure, persistence and social good. According to Branson, "...business is simply a group of people working together, so the quality of the experience and the pride in working for something beyond just profit is paramount."

A vision to make the world a better place – thanks TOMS!

Phillip Haid
September 4, 2014
Culture and Leadership, Social Impact
It is a simple concept. Sell a pair of shoes today, give a pair of shoes tomorrow. “Shoes for a Better Tomorrow” quickly became “Tomorrow’s Shoes” which then settled into TOMS, with a simple and powerful promise — a better tomorrow.

Want to beat your competitors? Embrace profitable good

Phillip Haid
July 21, 2014
Culture and Leadership, Social Impact
A new approach in marketing is called “profitable good” and it involves shifting from the current mindset of “doing charity” (because that’s what good corporate citizens do) to thinking about social impact that has a direct positive impact on the bottom line.

At Patagonia a view towards social outcomes, rather than charitable giving, drives bottom line results

Phillip Haid
June 30, 2014
Business and Sustainability, Culture and Leadership, Social Impact
Actions most companies would never dream of taking because they are so counter to common business practice, have been wildly successful for Patagonia because at their core they embody the idea of “profitable good,” namely, embracing profit and purpose to drive a better bottom line.

Unilever’s corporate challenge: make a positive contribution or perish

Phillip Haid
June 17, 2014
Culture and Leadership, Social Impact
According to Unilever CEO, "if you want to exist as a company in the future, you have to make a positive contribution. Business needs to step up to the plate.”
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