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Author Marc Stoiber

Marc Stoiber

Marc Stoiber is a creative director, entrepreneur, green brand specialist and writer. He works with clients to build resilient, futureproof brands.

Marc’s leadership positions have included VP of Green Innovation at Maddock Douglas, President and Founder of Change Advertising, National Creative Director of Grey Canada and Creative Director of DDB Toronto.

He has helped two ad agencies rise from obscurity to market prominence, and his work has been recognized by virtually every international industry award for advertising and design.

Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TED. He can be reached at marc@marcstoiber.com.

www.marcstoiber.com
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At BASF Innovation is part of the DNA

Marc Stoiber
May 7, 2012
Uncategorized
A key element of futureproof brands is innovation. As someone with a particular interest in building tough, resilient brands of the future, I’m always curious how big companies keep their innovation, well, i...
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Consumers Will Save The World (If You Give Them Points)

Marc Stoiber
March 25, 2012
Uncategorized
Last summer, OgilvyEarth released Mainstream Green,  a significant study on why mainstream consumers weren’t buying into the green movement. Mainstream Green noted that the majority of consumers were ‘light ...
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Right Innovation, Wrong Time? A Lesson In Futureproofing.

Marc Stoiber
February 10, 2012
Uncategorized
I had an interesting conversation with Isabelle Faivre, Marketing Director of Cascades Tissue Group, last week. Cascades just made headlines with the launch of Moka beige bathroom tissue paper, a new twist fo...
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Plastic: The Next Great Brand Challenge

Marc Stoiber
July 14, 2011
Uncategorized
“We live in a platform world!” an enthusiastic Jason Foster told me at the recent Sustainable Brands Conference in Monterey. “Bulk, weight and mass are the new parameters for innovation.” If this all sounds ...
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Can Capitalism be tweaked to adjust to our finite planet?

Marc Stoiber
July 9, 2011
Uncategorized
Capitalism was founded on a simple principle: I create a product or service that provides you with a benefit, and you pay me. You're rewarded with a sense of well-being, and I'm rewarded with money. Both of us ...
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