Signatories who recognise the value and primacy of Natural Capital and wish to develop an appropriate response should consider some key issues outlined below.
While it may seem perverse to say so, in cold mechanistic terms the Earth’s value to humans lies in it providing us with the means to carry on doing stuff – not in either its inherent value (what we would pay to keep it) or in its value when broken up and traded (what we would get if we sold it).
A focus upon social utility – the overall wellbeing that a company brings to society – is a defining characteristic of the companies that will thrive and shape the 21st century.
There is more than enough evidence out there to persuade the potentially persuadable that sustainability is good for business right now.
Using a comparable metric like money as a way to put things on a level playing field makes sense, but only up to a point.
While reporting has evolved over the past two decades, it still has further to go and requires many changes in the outside world in order for sustainability disclosure to be understood as equivalent or even greater in importance than financial information.