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Author John Elkington

John Elkington

John Elkington is a writer and thinker, a serial-entrepreneur and an ‘advisor from the future’. He is Co-Founder and Executive Chairman of Volans, a change agency, that aims to stretch leaders – towards “Breakthrough”; that is, to look beyond incremental change towards systemic challenges. Elkington is leading a 2-year program in partnership with the United Nations Global Compact (UNGC) focussing on the market opportunities around exponential sustainability, titled Project Breakthrough. He is also Honorary Chairman of SustainAbility, and sits on an A-Z of some 30 boards and advisory boards. He has written 19 books, and his latest is co-authored with Jochen Zeitz, former CEO of PUMA and now co-chair, with Sir Richard Branson, of The B Team. The book, entitled “The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line” comes full circle from Elkington’s 1997 “Cannibals with Forks”, where he first introduced the Triple Bottom Line concept. He published The Stretch Agenda in 2015 – a dramatisation spotlighting top team dynamics and conversations in the fictional boardroom of a major global company, and their exploration of the opportunity spaces in the decade running 2016-2025. Volans have labeled this period The Breakthrough Decade.

http://volans.com/

Companies Must Embrace Problems To Succeed: A Choice Between Teflon or Velcro

John Elkington
April 1, 2014
Uncategorized
As our Age of Problems is replaced by the Age of Solutions, we will see new mindsets, new technologies, new business models and, crucially, new cultures spreading through the business world at an accelerating rate.

Why are there so few sustainability lobbyists?

John Elkington
June 20, 2013
Uncategorized
The problem, is that status quo interests get locked in because “the past has powerful lobbyists, but the future has almost none.”
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The World is on Fire: Breakthough Capitalism May be our Only Way Out

John Elkington
April 4, 2013
Uncategorized
The world must be in real trouble if even capitalists are beginning to call for “market revolutions.” Peter Bakker, President of the World Business Council for Sustainable Development, calls for a “revolutio...
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Business Radars: It’s Time For Market Revolutions

John Elkington
November 21, 2012
Uncategorized
Business people talk of issues being on or off the corporate radar screen, but it’s amazing how often CEOs and other leaders miss important signals in the midst of all the background noise. Part of the expla...
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The New Economy: A Shift from Left to Right Brain Thinking

John Elkington
October 10, 2012
Uncategorized
Flying back from a stunning trip last month to Cape Town and Johannesburg, organized by the Cambridge Programme for Sustainability Leadership, I read Dan Pinker’s extraordinary book, A Whole New Mind. It argues...
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Sustainability: The Need for a Common Language

John Elkington
August 30, 2012
Uncategorized
Think of the state of the sustainability agenda and it’s hard not be reminded of one of the defining stories in western literature, that of the Tower of Babel—found early in the book of Genesis, which opens the...
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