A failure to address the mountains of waste in the developing world will result in as much plastic in our oceans as fish, the head of Ocean Conservancy has warned.
One of the core fears around our industrialised society, which we are largely refusing to face up to, is the belief that there is no credible alternative to the current global economic system, which is now undermining our prosperity and may even threaten our civilisation.
For Stern, the heart of his values lies in the importance of family. “I’m 68 and I am thinking what will my granddaughter Rosa be like when she’s 68? We’re talking about towards the end of this century and what we do now will determine whether the next 100 years is the best of centuries or the worst of centuries."
Until a better system becomes clear, we will be stuck with our current dysfunction system of commerce.
The real key to transforming our economy towards greater sustainability is to change the way we think about progress and success.
Is the PR industry helping or hindering the authentic communication of sustainability?
Vision is essential but on its own it's next to useless, unless there is also the cohesion and collaboration to deliver it.
Those who pin their hopes on technological developments for smart resource management fail to understand that this will not address the core issue, which is that capitalism is addicted to growth.