Recycling is good BUT behaviour change is what’s really needed.
Recycling is not a panacea - consumers cannot continue to consume at their current rate. We must learn to change to less environmentally impactful forms of behavior.
The FTC Green Guides finally get picky about greenwashing
The FTC is finally putting their foot down (both of them) about the term ‘green’, along with such related “generalized environmental claims” as ‘eco-friendly’ and ‘Earth smart’.
Are We Ready to Move Sustainability Forward?
We have marketers who are inadvertently greenwashing because they don’t know better and more importantly, green claims are not being enforced by government or retailers.
The Next Frontier in Green Marketing is Responsible Consumption
Sustainability leaders are now winning their stakeholders’ respect by communicating the need to consume responsibly.