Profit, Purpose and Social Impact….The New Business Metrics.
For some business owners the need to measure and demonstrate social impact is THE central business practice.
Author Elisa Birnbaum
Elisa works as a journalist, producer and communications consultant. Her portfolio includes articles published in the Globe & Mail, National Post, Toronto Star, CBC.ca, Profit, Zoomer and Lifestyles Magazine. She’s a regular contributor to the National Post’s FP Entrepreneur section on matters of social entrepreneurship and for over eight years, she’s been covering issues in the nonprofit sector as a freelance reporter for CharityVillage.com. President of Elle Communications, Elisa helps her clients tell their stories effectively and with impact. As a producer, Elisa worked on documentaries and current affairs programs at History Television, Discovery Health, TVO and the CBC. Elisa holds a bachelor’s degree in political science from Concordia University and an LL.B degree from Université de Montréal and Osgoode Hall.
Elisa is also a speaker on social entrepreneurship and was recently awarded an Ariane de Rothschild Fellowship at Cambridge University, UK, for her work with SEE Change Magazine.