Leading companies have rewired their business so that their growth is a positive force in society, and realized a competitive advantage in doing so.
Today Vancity is a thriving social purpose, mission driven business, with over $18 billion in assets fuelled by customers attracted to their community agenda.
To build its social license to grow, the transformational company future-proofs its operations and supply chains by tackling social problems through its core business model.
Increasingly, a growing number of organizations put a lot of effort into designing and adopting sustainability strategies only to find themselves struggling with implementation and buy-in after the honeymoon period.
Unilever is building its social leadership story into all stakeholder touch-points and aligning its social brand across all of its assets and relationships.