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Author Carolyn McMaster

Carolyn McMaster

Carolyn McMaster helps sustainable businesses and cleantech companies boost brand value through compelling brand stories and thought leadership positioning. She is a principal of San Francisco–based Thinkshift Communications, a Certified B Corp and California public benefit corporation that works to drive sustainable business forward. Follow her @thinkshift and connect on LinkedIn

thinkshiftcom.com/

Storytelling Plays a Vital Role in Communicating Sustainable Value To Investors

Carolyn McMaster
January 25, 2015
Marketing and Communications
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their financial performance and value in meaningful ways.
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