Mr. Roberts knew that he would take a financial hit but he NEVER should have been put in this position.
Fake Leadership is dangerous when it comes to Corporate Sustainability, Plastic Pollution and Climate Change.
The fight for corporate sustainability is nothing more than a proxy fight for corporate power that has run amok.
If the idea of B Corps was actually swaying large companies, investors and billionaires around the world to behave differently, then perhaps we wouldn’t need regulations. But in large part, this is not the case and to claim otherwise is wishful thinking.
Considering the immensity of the climate challenge that lay before us, these companies could not be more offside.
When confronted with the idea that regulations could move us much more quickly to address our urgent global environmental challenges, the response is often that we, the consumer, need to change our wasteful and polluting behaviour.
It doesn’t help when a corporation responds to a crisis in this way and makes it sound like an important step.
Who will inspire the next generation of sustainability leadership? Let the contest begin.
If this ad represent the thinking at Keurig then something is very wrong there.