12 Trillion Reasons to Be a More Sustainable Company
It's a tool that supports a comprehensive cost-benefit analysis to justify whether the journey toward the SDG targets will reap rewards.
Bob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies. Willard applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities associated with environmental and social issues.
Willard has authored three books: The Sustainability Advantage, The Next Sustainability Wave, and The Sustainability Champion’s Guidebook. In addition, his two DVDs, two spreadsheets, numerous webinars, and extensive Master Slide Set provide capacity-building resources for champions of sustainability. They provide quantified business justification for embracing sustainability strategies and proven guidance on how to transform organizations to sustainable enterprises. Willard holds a BSc from McGill University, and an MEd and PhD from the University of Toronto.
He serves on the advisory boards of The Natural Step Canada, Learning for a Sustainable Future, and Durham Sustain Ability. Willard is a member of the Education Alliance for a Sustainable Ontario, the Durham Region Roundtable on Climate Change, and the International Society of Sustainability Professionals.