9 Tips for Communicating Sustainability in the Workplace
If you want to let your staff know that you’re serious about sustainability AND get them to actively participate in programs and contribute to initiatives, try these nine tips.
Author Anne Boyle
Anne Boyle is a Partner and Director of Strategy at RoundPeg. Since 1999, Anne has helped organizations committed to social good find their voice. With a specialty in marketing communications planning, audience research and branding, Anne helps our purpose-driven clients find the right strategies, messages, visuals and tools to engage their audiences.
Anne’s mix of nonprofit and agency experience gives her a unique perspective. She has learned many lessons about what works and doesn’t work, who needs to be involved, and what it takes to turn strategy into measurable results. She also knows how to navigate decision-making by committee, and has perfected the art of defusing the disagreements that can occur when a bunch of passionate people are trying to save their corner of the world.
Before joining RoundPeg as partner and director of strategy in 2010, Anne directed all communications for the Sisters of Mercy of the Americas, the largest order of Catholic nuns in the United States. When people weren’t mistakenly calling her Sr. Anne, she was revamping the organization’s communications, finding better ways to keep members engaged and attracting new members and volunteers. She also expanded external outreach, especially social media marketing, to support the sisters’ work helping the poor, sick and uneducated.
As vice president of the social marketing firm Sutton Group, Anne managed marketing communications campaigns for clients such as The Center to Advance Palliative Care, the Ralph Lauren Center for Cancer Care and Prevention, AARP Services, Inc. and the California Obesity Prevention Initiative. She also brings a background in branding, design project management and creative coordination. She honed these skills while overseeing messaging and creative strategy on behalf of such clients as the Academy for Educational Development, the Alliance for Aging Research and the DC Department of Motor Vehicles.
Anne holds a MA in Communications from the University of Maryland and a BA in Rhetoric and Writing from Mount St. Mary’s College. A Jersey girl at heart (minus the big hair), she now lives in Silver Spring, MD, with her husband, Bill, and rescue dog, Molly.
Anne can be reached at anneb@roundpegcomm.com