Consumers are speaking out everyday but we don’t want to see it. Then we say the consumer doesn't want to change. If we can tap into the enormous movements, we can create change much faster. That’s the job of the modern day marketers.
This series is about EARTHWARDS®, a Johnson & Johnson program designed to promote greener product development throughout the enterprise.
For VP of Public Affairs and Corporate Responsibility, Dave Stangis – his third report since taking the job at Campbell Soup – the true value of Campbell Soup's reporting goes far beyond setting the right goals and reporting on the progress.