Ali Morrow has designed advertising strategies and campaigns for multinational consumer brands, and national social issue campaigns to promote stem cell science, sustainable seafood and women’s health.
She was most recently a strategic planner with JWTethos, JWT’s global social strategy practice – with responsibility for leading strategy development for the practice’s corporate clients. Before that, she was an account director with Manifest Communications, a Toronto-based agency that specializes in social issue marketing. She holds a Masters in corporate communications from the University of Western Sydney, Australia.
Ali is currently a Fellow in Global Journalism at the Munk School of Global Affairs in the University of Toronto, and has written about Corporate Social Responsibility issues for the Globe and Mail and the National Post.
Certification schemes have grown in popularity as businesses race to build a profile as good corporate citizens. But, as recent developments in the construction industry suggest, this approach to corporate soci...