Can Apple Deliver on its closed-loop supply chain goal?

 

Recently Apple released its Environmental Responsibility Report for 2017 and announced their plans to make all their products from recycled materials. The forward thinking company has in the past made efforts to reduce and reuse resources in the production of their iPhone 6, 6S and 7.

We believe our goal should be a closed-loop supply chain, where products are built using only renewable resources or recycled material.

“Traditional supply chains are linear. Materials are mined, manufactured as products, and often end up in landfills after use. Then the process starts over and more materials are extracted from the earth for new products. We believe our goal should be a closed-loop supply chain, where products are built using only renewable resources or recycled material,” Apple report said.

Liam, Apple’s recycling robot was one of their breakthrough achievements in working towards their goal of completely using recycled materials in their next generation products. The company has steadily taken steps to prove their commitment to the environment by running its stores, corporate offices and data centers on 96% renewable energy.

Not only have they being doing their bit but also encouraging the community to participate in their Apple Renew recycling program.  As the world’s second largest smartphone maker they rely heavily on suppliers to provide components for their devices. The company has however said that seven of their major suppliers have also pledged to use 100% renewable energy to power the manufacturing of their Apple products by the end of 2017. Enlisting their suppliers and partners to sustainably manufacture proves their obligation to sustainable development.

…seven of their major suppliers have also pledged to use 100% renewable energy to power the manufacturing of their Apple products by the end of 2017.

“It’s an ambitious goal that will require many years of collaboration across multiple Apple teams, our suppliers, and specialty recyclers – but our work is already under way,” the report said. With these initiatives Apple’s goal is on the correct path towards accomplishing their pledge.

Now we watch closely to see whether apple can deliver.

via Digitaltrends
__________________
Angelica S. S. Pereira is a Marketing and Business Development professional in the Environmental & Renewable Energy industry. You can follow Angelica on twitter at @angelicap70